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Product Marketing and Sales Enablement Tips, Videos, and Discussions
Hidden Leads in Email Marketing

Hidden Leads in Email Marketing

  Wouldnt it be nice that every time you send an email campaign, someone would open it, click the link, fill out the form, and buy your product? That would be amazing, but most of the time the process doesn't work that well. One of the things we will discuss...

Did they read my email?

Did they read my email?

  The importance of setting up your email with a tracking mechanism is to ensure that you are notified when the recipient of your email read it. We get a lot of emails on a daily basis but we can't simply respond to all of them, the same applies to our prospects...

Look the Camera in the Eye

Look the Camera in the Eye

  We are doing more and more web presentation and online video conferencing and here are a few tips that will help you to engage with your audience better. All of these tips are under your control. Get used to looking at the green or yellow light, this is your...

Video about Service Project and April Promo

Video about Service Project and April Promo

  As a Business owner, one of my core values is service, giving back to those who are less fortunate. My wife and I visited 3rd world countries to participate in service projects. This June, in a few months, we are going Kigali, Rwanda. We are excited to take our...

Three Step Email Prospecting Series – Sales Effectiveness

Three Step Email Prospecting Series – Sales Effectiveness

  If you are doing email prospecting, here is an easy and effective three-step process you can use to not only earn credibility but also generate better leads. The first step is to be helpful. Create an email that is helpful to the person you are sending it to....

Effective Sales and Marketing Statistics for Healthcare IT Companies

Effective Sales and Marketing Statistics for Healthcare IT Companies

I’m about to step into a conference with over 1500 companies exhibiting and nearly 45,000 attendees - that’s roughly the amount of the total population of Palm Springs for you California folks, Grapevine, Texas, or the city of Binghamton in upstate New York. No matter...

Sales Demonstrations vs Presentations

Sales Demonstrations vs Presentations

For the last 20 years, I have had an opportunity to work with subject matter experts and pre-sales product guru teams within Healthcare IT companies. There has been an ongoing debate - are we doing sale demonstrations?  Or, are we doing presentations?  In this video,...

Sales Enablement – Competitive Positioning by Sales Stage

Sales Enablement – Competitive Positioning by Sales Stage

In this discussion, we are continuing our exploration of competitive sales training and positioning best practice series for sales enablement and product marketing teams.. Thanks for joining us. What most companies fail to understand is that the type of competitive...

Online Demo Academy – Healthcare IT Sales Resources

Online Demo Academy – Healthcare IT Sales Resources

We are excited to announce the launch of the Demo Academy for Healthcare IT sales teams. It is the first of its kind online resource for professionals who make a living demonstrating and selling software into the healthcare market. The online courses help refine...